NOUR WAEL
Product designer with a frontend past. I design for HUMANS and hand off in code.
SELECTED WORK
FINTECH · WEB · LIVE PRODUCT
Design system from zero, then every customer-facing surface shipped as production code. Arabic-first, RTL throughout.
MENTAL HEALTH · MOBILE · CASE STUDY
Owned research end to end. Rebuilt the check-in widget and let usability sessions decide what shipped.
PRODUCTIVITY · WEB · CASE STUDY
Owned research through UI systems. Found where users abandoned the flow and rebuilt it. Task time down 45%.
EDUCATION · WEB · LIVE PRODUCT
Co-built a FAQ-first platform that makes senior designer knowledge searchable, at any level.
WELLNESS · MOBILE · CASE STUDY
Restructured onboarding around one action per screen. Less noise, clearer hierarchy, and 60% onboarding completion.
SAAS · WEB · LIVE PRODUCT
Redesigned the end-to-end experience and visual system for Quickr's NFC card. Onboarding overhauled, usability tested, shipped to 1,000+ users.
AI-NATIVE DESIGN
From AI-native product experiences to AI-assisted design workflows. Not a tool user. A collaborative architect.
PRODUCT
End-to-end UX for products where the model is the interface. Prompt surfaces, trust flows, error recovery.
WORKFLOW
Generative ideation, automated variants, AI-synthesised research, and design QA with LLM reviewers.
SYSTEMS
Orchestrator-worker pipelines where specialised agents run research, ideation, critique, and delivery in parallel.
LIVE PRODUCT
Lead designer on AiMY: CX intelligence, knowledge management, HR automation, sales AI, and QA.
TOOLKIT
FIGMA
95%USER RESEARCH
90%PROTOTYPING
92%DATA-DRIVEN DESIGN
85%DESIGN SYSTEMS
93%ACCESSIBILITY (WCAG)
88%HTML / CSS HANDOFF
80%PRODUCT STRATEGY
86%CAREER
Designing the AiMY Ecosystem — a suite of AI-powered internal tools covering customer experience, knowledge management, HR automation, sales intelligence, and quality assurance. Building and maintaining the unified design system across all products.
Built the product design system from scratch and shipped the landing page, packages page, FAQ, and team hub as production-ready code. Transformed a generic website into a fully branded financial intelligence platform.
Led UX across three shipped products — a mental health app, a job-tracking platform, and a wellness app for remote workers. Conducted 50+ user interviews and usability tests, translating research into measurable product improvements.
Frontend engineering on two products: Quickr (NFC-linked profile platform) and Nutrihub (dashboard for a food restaurant serving 20K+ users). Built full interfaces in React including auth systems, profile pages, and operations dashboards.
UX research focused on engaging younger audiences (18–25) through gamified and narrative-based music learning. Produced three research studies and co-designed 100+ interface screens exploring motivation, progression, and auditory learning flows.
HOW I WORK
There is no fixed waterfall. Every project gets the process it needs. I use AI to compress the slow parts and spend human judgment on the decisions that actually matter.
What is the actual problem, and who decided this was the solution? I ask before a single pixel moves.
AI: research synthesis · interview analysis · competitive clustering
AI generates the volume. I cut it. Most ideas die here, and that is the point.
AI: variant generation · layout exploration · copy drafting
Prototypes break assumptions; they do not impress stakeholders. Fidelity matches the question being tested.
AI: prototype annotation · accessibility checks · edge-case generation
Launch is not the end. Analytics and feedback feed the next cycle. I decide what to act on.
AI: analytics summarisation · pattern detection · A/B result interpretation
Dev-ready specs, tokens, annotated edge cases. My frontend background means engineers actually use them.
AI: spec generation · token extraction · documentation drafting
ABOUT ME
Most designers hand off a file. I hand off the decision trail: why this flow, why this component, why this wording and not the six I tested.
Mental health, fintech, job search, wellness, AI. The domains change. The question doesn't: what does this person need to do, and what's in the way?
→ Based in Cairo, working globally.
→ Open to full-time & freelance roles.
→ BSc Computer & Information Sciences — Mansoura University.
BEYOND THE SCREEN
Photography taught me composition, negative space, and why constraints make better work.
MEDIUM
35MM FILM + DIGITAL
STYLE
STREET & PORTRAIT
POSTED ON
PHILOSOPHY
LIGHT IS EVERYTHING
"Photography and design share one truth: the strongest compositions know what to leave out."
— NOUR WAEL